Telling stories with Architecture

David Rockwell, Architect, talks at the IDEA Conference about the rituals of public space and the interior "theater" of hotel design. "The thing about theater that's powerful and humbling enough for a designer isn't the design," he said. "It's the design connecting you to a story. If you don't have a story, you just have 'stuff.'"

To view Rockwell's talk, click below:

http://link.brightcove.com/services/link/bcpid1370868150/bctid1726708720